Thursday, 25 November 2010

'Folding Fashion' photoshoot

These are my images for our last university brief, 'Folding Fashion'.

The brief was to concentrate on still life styling for a brand of our choice and to do the photoshoot, we needed to consider how we will show the clothing rather than the accessories in a still life fashion image, without a model.

My chosen brand is American Apparel, I chose this brand because I knew specifically that it would be a challenge to do a still life fashion story as their advertisments are and always have shown a sexy girl in the shot to promote the American Apparel 'product': I say 'product' because I don't really believe that the company is promoting it's products, I think American Apparel is promoting its lifestyle.

These are my images.

I wanted to use the bed sheet as a backdrop to my products to further highlight the sexual connotations AA has in their advertising, and I also wanted to take the product away to leave a silhouette of the product to evoke a story in the images. I leave the story up to the customer to work out.

Tuesday, 16 November 2010


I have won a place on an intensive research 2 day trip, to Copenhagen!!

I was so excited when I got the news, and still am. I'm very lucky to have been chosen and I appreciate it so much!

...anyhoo, whilst I was on a field trip with uni, visiting the amazing PHOTOLink studios in Manchester (Oh My...) I finally found Magma, the incredible magazine and book store and bought DANSK, the fashion magazine from Copenhagen, check me out swotting up already.

I had't really heard of the mag before I bought it to be honest, but the articles are really well written and actually made me giggle into my coffee cup in the library. The fashion imagery is stunning- and very Copenhagen-esque.

I cannot wait for the trip. Do you guys have any recommendations where I could find amazing- Fashion, art, music, film, coffee shops, food, beautiful architecture????

Wednesday, 10 November 2010

Folding Fashion

Hi guys, you your all OK, just keeping you posted while I have a second to spare.

At the minute our new brief is about Folding Fashion, a still life brief, where I get to play with clothing, transfer paper, talc, flour and coco...should be a good one.

For now I will leave you with some yummy still life imagery that's inspiring me at the mo.