Sunday, 10 April 2011

Unexposed Expression

I have just finished my final project at university, which is a sad moment really, I love being a student: being able to experiment and be insane in my work is something I love, and I believe, although when I do leave I will still be in a creative field, being a student I feel you are at your most creative.


Our final project was left open to each of us to decide what brief we wanted to work towards. This in itself is maybe something that again being a student you can really creatively drive the brief to how you want to answer it, maybe in comparison for when you work in the industry. So, for my final brief at university, I decided to focus on trend for A/W12. At university we are truly privileged to have W.G.S.N at our fingertips for free until we graduate, which is a massive, beneficial and sheerly amazing resource and site. For my trend brief I was attached to the trend site to figure out and understand trend in itself (as this was the first time I really studied trend) but to also distinguish trend for A/W12.

After 2 months of field trips (which included visits to leeds and london), a tonne of research and articulation, I began to understand and creatively experiment with trend ideas for A/W12.

My trend is called Unexposed Expression, it's a theme that lies with the new minimalist consumer, buyer and person. It's a protest against the digital and an exploration of simple, basic being.

For my actual project I looked at producing a trend package, these images here, are visuals from each virtual section- these are the visuals I created to showcase my idea and concept.



Structure & Form:



(all images & text copyright of Ashleigh Chapman)

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