Sunday, 9 May 2010

MirrorMirror on the shopfloor....

I’m absolutely loving the MirrorMirror project with, collaborating with Topshop.

The idea has come about because of Topshop’s new make-up range launch. have installed an interactive mirror in the Topshop, Oxford Circus store. Customers are able to stand in front of the mirror and everyone from stylists, designers, art directors, illustrators and plenty more fashion creatives make comment on the customers outfits-their comment then magically appears on the mirror in front of said customer, and hey presto, style advice spoken through the mirror, I wish I had a mirror like this one in my bedroom.

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