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Yesterday I was sent an email from MCMag online-there current issue to be exact.

In the issue (MC Online magazine April 2010) I came across a photo shoot that influenced my thinking for our 'Matchbox' shoot.

The photo shoot story name was 'Reflex': a shoot looking at the idea of reflections with the use of mirrors and little clothing. There was a specific image that really caught my eye, the use of the mirror in this image made the woman obviously multiply: it looked really effective and quite disturbing. In the same story there was another image that played with the look of the model, and changed her shape immensely. We are thinking about the idea of beauty and fashion and changing the concept of these for our story. In terms of considering this shoot, the art director seems to be questioning the same theme.