I was thinking about our shoot, and trying to generate some ideas that could be involved in the shoot: the other day I came across some images of a fashion shoot that was based under water, the model was photographed while under water, and this got me thinking about the four elements, when considering our initial product, the 'Matchbox' – earth/air/fire/water. At the minute I haven't a solid idea as to how to incorporate these elements, if we all want this, in the shoot but It's something I will think about.
We could bring the elements in the photoshoot through the styling or the make-up looks perhaps or the lighting used in the images.
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