Wednesday, 3 March 2010

I want to ride my bicycle, I want to ride my bike....all whilst wearing a pencil skirt?

The bicycle. A fashion statement?

Beauty and the Bike, a new book and soon to follow a DVD, is about a new movement, a very green one at that, where young girls look to the bicycle as the 'new cool' must have accessory to get around the city.

I love not only this whole idea, but the attitude that the girls have for the charming bicycle, they no longer feel freakish to use this form of transport, and the group are wanting to simply promote this idea further. The Darlington based girlies that managed to get funding from the council to buy a variety of dutch bikes, although they don't break, you gotta peddle backwards for that one, are not only re-learning how to ride the bicycle but are promoting its benefits for the world, and are trying to take away the stigma image of 'nylon riders'. The girls have teamed up with contemporaries in Germany, to produce a 40 minute film. Exciting stuff. Check out the website for more details.

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