The McQueen Shoot.

Checking out McQueens designs over the years, with a career spanning, 20 years is quite a task. His work is so influential to others. He has had many shows and has been invovled in many collaborations including the 09 collaboration with Puma.

I read McQueen's biography on his site to help me in really understanding McQueen and the brand to put this shoot together, it stated on the site that, 'Integral to the McQueen culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity'. I will keep this in mind when thinking of the actual fashion story/looks for the shoot.

For a man who has these following awards both myself and Moira want to do not only McQueen, but all of his followers in fashion proud too. (So no pressure there then :s)

The following awards have recognized Alexander McQueen’s achievement in fashion: British Designer of the year 1996, 1997, 2001, and 2003, International Designer of the Year by The Council of Fashion Designer's of America (CFDA) in 2003, A Most Excellent Commander of The British Empire’ (CBE) by her Majesty the Queen in 2003, GQ Menswear Designer of the Year in 2007.

A lord of mis rule